Strat LabsStrat Labs was founded in 2017 after our founder spent the first 39 years of her life and career wondering why any agency or anyone would want to market something that didn’t make a difference in this world. She was an ambitious child.
Enter Strat Labs, which tells the stories that matter and connects marketing and social impact. All with the lofty goal of making the world a better place.
We have one purpose: to help create a more just and equitable society by advising and supporting brands who put people and planet before profit.
We don’t just treat people equally. We are all equal and people’s needs (whether as a client or team member) come before the rest.
We do what we say and say what we mean.
In all phases of work, we work with our right and left brains- from operations, strategy, and implementation.
The Strat Labs team is a collective of strategists, marketers, operators, project managers, creatives, and philanthropic advisors who strive to exceed expectations by going above and beyond for our clients to ultimately power their purpose.
When I was 10 years old, I was part of a group of kids who started a nonprofit called Caring About Kids Everywhere (CAKE). Although our acronym was maybe the most prolific work we accomplished, this nonprofit “foundation” led me to discover that I enjoyed being part of a community of givers, doers, and people who wanted to find solutions to problems.
Fast forward to college. I knew (or, thought I knew) that I wanted to be a journalist. Fast forward again to me realizing that journalism is a slog and being on the news isn’t all it is cut out to be (3 am wake ups, hair and makeup, editing on an Avid). Throughout this discovery process, I learned about my strongest traits and how I could use them in a career. I identified that I am actually really good at telling people’s stories (empathetic nature) and can sell seashells at the seashore (convicted and well-researched) — all while also turning a profit (skilled at math and budgets).
So, I enter the world of nonprofit marketing, communications, and fundraising, where I develop a love and passion for working with companies on their fundraising strategies as a way to engage employees.
My career has been anything but straightforward. I never made it to graduate school, even though I had intended to do so. I have worked in education, nonprofit, real estate, documentary film, sports, healthcare, and more. But, through it all, I kept telling stories (real stories, mostly) and looked for ways to foster connections, create relationships, and help change the world.
I founded Strat Labs in 2017 after my last stint in-house with a nonprofit. I knew there had to be a better way to bring marketing, communications, and fundraising together for both nonprofits and companies. And I was determined to figure it out.
Fast forward (one final time) to the present day. I have been able to curate the most incredible team of experts, who are as passionate about storytelling and philanthropy as I am. We have had the privilege of working with some incredible brands with so many more on the horizon.
We continue to refine our process and empower purpose-driven brands and individuals to refine their story, amplify their voice, and build their community through strategic
marketing, communications, and philanthropy.
My vision is that Strat Labs will be here for many years to come and be known for our work in social impact. Together, we will, help move an industry forward with exponential growth, encouraging consumers to seek out and support purpose-driven brands and nonprofit organizations thus creating a net positive impact on the world.
If you have a desire to change the world, we want to know you.
Our team is made of visionaries, creatives, strategists, and entrepreneurs. We value discovering your growth edge, creativity in all phases of work, honesty, respect, and the art of storytelling. We are an upbeat team who enjoys crafting a balanced work environment with humor, humility, deep work, generosity, and fun.
Strat Labs is honored to work with the next generation of impact driven marketers and creators. Our team looks for students who want to get a chance to work along side our team of experts to power strategies for the purpose-driven brands we work with. Strat Labs is an intimate team giving our interns plenty of opportunities to absorb extensive knowledge of nonprofit communications strategies and agency processes.
STRAT LABS ACCEPTS APPLICATIONS FOR
– Public Relations Intern
– Influencer & Brand Engagement Outreach Intern
– Social Media Content & Engagement Intern
– Video & Graphic Design Intern
The last few years have ushered in several moments of true metamorphosis in our industry and country. It’s been an era of reckoning, wake-up calls, and flashes of clarity that have fundamentally changed how we operate as businesses and human beings.
However, creating more inclusive workplaces takes genuine, focused, and committed action. Strat Labs is committed to an inclusive, diverse, and equitable workplace that promotes and values diversity of age, gender identity, race, ethnicity, religion, sexual orientation, and physical or mental ability.
We cultivate open-mindedness in every interaction – with our team, clients, and partners. Diversity fuels creativity, so we intentionally elevate varied voices to connect with all audiences. When we remain committed to fostering diverse and inclusive perspectives in everything we do, there’s no limit to what we can achieve.
At Strat Labs, we want all team members to feel valued, empowered, appreciated, and free to express themselves authentically. Our DEI commitment is designed to prevent discrimination and exclusion while bolstering a culture that celebrates our differences.ile bolstering a culture that celebrates our differences.
OUR ORGANIZATIONAL DEI STRATEGIES INCLUDE:
– Creating a diverse and inclusive company culture.
– Acceptance and celebration of all forms of diversity.
– Commitment to the Employment Non-Discrimination Act (ENDA) through hiring diverse individuals to join
our team.
-Supporting nonprofits that provide services to underserved and discriminated populations.
Our monthly lab report will feature stories about Strat Labs’ Changemakers, industry information, best practices for powering your purpose, digital marketing and branding tips for any size budget, and how to tap into your organization’s community. We promise to keep it light, useful, and funny. Always funny.
